How Playboy cut ties with Hugh Hefner to create a post-MeToo brand

Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

By Bay News Staff World Published Tuesday, April 11, 2023, 7:10 AM ET

Photo: CNN

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Hugh Hefner launched Playboy Magazine 70 years ago this year. The first issue included a nude photograph of Marilyn Monroe, which he had purchased and published without her knowledge or consent.

Hefner went on to build the Playboy brand off the backs of the countless women featured in its pages, whose beauty and performance of heightened feminine sexuality have entertained its readers for generations.

Approaching its 70th anniversary in December, Playboy has radically shifted. With the magazine no longer in publication, the Playboy Mansion sold to a developer and London's last remaining Playboy Club closing in 2021, what is the future for Playboy? The brand is changing to keep up with the post-#MeToo world.

Hefner passed away one month before allegations against film producer Harvey Weinstein surfaced in 2017 giving momentum to the #MeToo movement (which saw survivors of sexual assault and harassment speak out against their abusers).

In recent years, many have re-evaluated Hefner's legacy and relationships with women. The 2022 docuseries "The Secrets of Playboy" (which aired on Channel 4 in the UK) detailed sexual misconduct accusations against Hefner from several ex-girlfriends, including model Sondra Theodore and TV personality Holly Madison.

Hefner and Playboy's relationship with women has been complicated. Playboy was an early supporter of abortion rights, helped fund the first rape kit and was at times an early proponent of inclusivity (for example featuring transgender model, Caroline "Tula" Cossey, in its June 1981 issue). But most women featured in Playboy have fit within a narrow beauty standard, thin, white, able-bodied and blonde.

This Bay News report is based on originating coverage from CNN.

This Bay News report is based on official statements and reporting from CNN. Read the originating dispatch.