Google-parent stock drops on fears it could lose search market share to AI-powered rivals

NEW YORK: Shares of Google-parent Alphabet fell more than 3% in early trading Monday after a report sparked concerns that its core search engine could lose market share to AI-powered rivals, including Microsoft's Bing.

Last month, Google employees learned that Samsung was weighing making Bing the default search engine on its devices instead of Google's search engine, prompting a "panic" inside the company, according to a report from the New York Times, citing internal messages and documents. (CNN has not reviewed the material.)

In an effort to address the heightened competition, Google is said to be developing a new AI-powered search engine called Project "Magi," according to the Times. The company, which reportedly has about 160 people working on the project, aims to change the way results appear in Google Search and will include an AI chat tool available to answer questions. The project is expected to be unveiled to the public next month, according to the report.

In a statement sent to CNN, Google spokesperson Lara Levin said the company has been using AI for years to "improve the quality of our results" and "offer entirely new ways to search," including with a feature rolled out last year that lets users search by combining images and words.

"We've done so in a responsible and helpful way that maintains the high bar we set for delivering quality information," Levin said. "Not every brainstorm deck or product idea leads to a launch, but as we've said before, we're excited about bringing new AI-powered features to Search, and will share more details soon."

Samsung did not immediately respond to a request for comment.

Google's search engine has dominated the market for two decades. But the viral success of ChatGPT, which can generate compelling written responses to user prompts, appeared to put Google on defense for the first time in years.

This Bay News report is based on originating coverage from CNN.